Hi, I’m Amalia — a Staff Product Designer with deep experience across UX/UI design, user research, product strategy, and cross-functional collaboration.

My experience

I began my career in tech at Quizlet, a mission-driven learning platform for students and teachers. In my 7 years there, we grew to over 60M MAU and a $1B+ valuation. And as their 12th hire, I had the opportunity to work across product management, marketing, and design — from developing ML-powered content moderation tools, to launching teacher-focused growth programs and our team’s product marketing function, to standing up a winning subscription strategy and experimentation engine that grew revenue +130% YOY.

Since then, I’ve focused on complex problem spaces and high-touch roles: designing consumer-first healthcare tools at Sidecar Health; multi-modal supply chain visibility and agentic workflows for project44; and now seamless, best-in-class B2B2C financial solutions for iconic brands at Imprint.

What continues to drive me is the quest for strategic balance — between user needs + business goals, ideal UX + tight timelines, long term vision + quick wins — and impact-accelerating alignment, based on shared vision, rationale-backed decisions, and effective collaboration.

My values

  • Empathy + Analysis: I dive deep into discovery and user research, and blend qualitative insights with product analytics to guide solution principles, high-impact prioritization, and design decisions.

  • Human-first leadership: Strong relationships between stakeholders are essential to shared success. Investing in effective collaboration and communication practices builds trust and empowers each of us.

  • Purposeful craft: The right design solution is grounded in reality — equal parts high quality UX and pragmatic prioritization. There should be rationale for every detail, so when you advocate to add scope, it counts.

  • Systems-level thinking: Take in the full picture at the right distance. Considering what’s related often changes your focus, turning a good feature into a holistic experience with lasting impact.

Work with me

I like to take on freelance work for early-stage startups, individuals, and non-profits, and am open to coffee chats and early-career mentorship. Let’s talk