Hi, I’m Amalia Nelson — a Staff Product Designer with deep experience across UX/UI design, user research, product strategy, and cross-functional collaboration.
I began my tech career at Quizlet as their 12th hire, helping grow the platform to over 60M monthly active users and a $1B+ valuation. There, I led initiatives across product, product marketing, and design — from Trust & Safety tools to teacher-focused growth programs and subscription funnel optimization. This range gave me an enduring strength: seeing problems through multiple lenses and influencing strategy through insight-backed, detail-oriented design.
Today, I'm working at project44, shaping real-time supply chain visibility for enterprise customers. I lead core features — like persona-driven dashboards, complex filtering frameworks, AI-powered insights and workflows — that empower users to act on critical data quickly. My work spans from all stages of research and defining MVPs, to building out strategic visions and high-fidelity prototypes.
What I bring to the table:
User empathy & insight: I dive deep into user research, across stages, and blend qualitative insights with usage data to guide product principles and design decisions.
Cross-disciplinary leadership: I thrive in cross-functional environments — making sense of complex problems and aligning product, engineering, and business teams on solutions.
Craft with purpose: I translate strategy into a polished, intuitive visual language grounded in clarity and impact. I know when to advocate for more, but am committed to goals and priorities.
Systems-level thinking: I design scalable workflows and modular interfaces that support both novice and power users, and maximize efficiency across our design system.
Want to learn more? I occasionally take on freelance work for early-stage startups, individuals, and non-profits, and am open to coffee chats and mentorship. Let’s talk